Google Analytics Data
Google Analytics provides a single, accurate view of the customer that can be customized to your needs and shared across the organization. The Collection and Configuration Application Program Interfaces or APIs, help you collect data and manage your account in custom, measurable ways. With the Collection APIs and SDKs (Software Development Kits), you can measure how users interact with your content and marketing initiatives on any device and platform. Configuration APIs let developers explore flexible, programmatic, and scalable ways to manage your Google Analytics account.
Analytic Data Consolidation
Google delivers integrated solutions that preserve data integrity, reduce friction, and seamlessly connect disparate data sources. Data Import gets all your data in one place with Google Analytics. Our data import functionality allows you to join the data from your CRM, content management, and other systems with the data in your Google Analytics account for faster, more sophisticated insights. Data types available include cost, user, campaign, content, product, refund, and custom data. Data can be uploaded via UI or via API.
Data Analytics & Reporting
Google provides comprehensive reporting and analytic tools. Reports can be segmented and filtered to reflect the needs of your business while real-time views let you know which new content is popular, how much traffic today’s new promotion is driving to your site, and which tweets and blog posts draw the best results.
Make smarter marketing decisions. Google Analytics allows you to seamlessly activate your data to improve marketing campaigns and experiment with new channels and content. Google Analytics monitors your website’s traffic to detect significant statistical variations, then generates alerts called Intelligence Events when they occur. A closer look will bring you insights you might have missed. An example of this is when you see website traffic increase from a particular city or campaign.
Heat mapping allows you to take all of your website data and gives you a true screen shot of where your customers are navigating on your website. This allows your organization to see what content is working for you and what is not. Knowing what content should be kept on your website and what content should be removed will give your customer the best customer experience.