Real estate agents looking for marketing advice or strategies can truly benefit from the services offered at Infused Digital. Good marketing strategies should encourage your audience to eventually do business with you as they get closer to buying or selling their properties. Your marketing strategy should focus on making sure your prospects know you are a genuine person that is here to help them while providing them with tools that stand out from other real estate agents. Because 75% of a real estate agent’s business comes from referrals and word of mouth, it is imperative that all the content that you put out is top notch. Many agents are spending way too much money on new lead sources, rather than investing in their existing clients and quality content. Simply put, if most of your business is coming from your past clients and it costs you six to seven times more to acquire a new customer than it does to retain an existing one, then you should focus your efforts on marketing to your past clients who are more than likely going to refer people your way.

Make sure that your website is mobile and responsive and user friendly. Because your website is your store front and the face of your business, it needs to be beautiful and accessible on any device. Going mobile is important in terms of you posting to your social networks while on the go. You cannot avoid it anymore. Your website and emails need to be designed for all devices and screen sizes and be responsive. Almost 70% of all emails are opened on a phone or tablet.

Automate Your Content for your marketing strategies. Utilizing the services that we offer will allow you to spend time building relationships, rather than trying to make videos or take photos of a property that you are trying to sell. Not only will this save you from taking time to do this, but the quality of work will be at a very high level. Because your time as a real estate agent is valuable and limited; embrace marketing automation that helps to offset the amount of work that you have to do. You need to stand out from the crowd. Make sure you are providing quality work that is jaw dropping and that you are proud to show your clients.


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