Real estate agents looking for marketing advice or strategies can truly benefit from the services offered at Infused Digital. Good marketing strategies should encourage your audience to eventually do business with you as they get closer to buying or selling their properties. Your marketing strategy should focus on making sure your prospects know you are a genuine person that is here to help them while providing them with tools that stand out from other real estate agents. Because 75% of a real estate agent’s business comes from referrals and word of mouth, it is imperative that all the content that you put out is top notch. Many agents are spending way too much money on new lead sources, rather than investing in their existing clients and quality content. Simply put, if most of your business is coming from your past clients and it costs you six to seven times more to acquire a new customer than it does to retain an existing one, then you should focus your efforts on marketing to your past clients who are more than likely going to refer people your way.