WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)
SEO is a marketing strategy focused on growing your websites visibility organically through search engines. SEO encompasses both creative and technical elements to improve organic rankings, drive traffic and provide good customer experiences through the multiple search engines. There are many aspects that come into play when it comes to SEO and your website placement organically. From the content that is on your site, to keywords and meta-tags and the way your website links to relevant sites on the web. The way that your website communicates with the search engines dramatically helps with organic placement as well. SEO is not just about building a search engine friendly website. It is greatly about giving the customer a great web experience. Having an SEO expert on your team will place you in a position to win the constant search engine battle and to lower your CPC spending.
WHY DOES MY WEBSITE NEED SEO?
The majority of website traffic is driven by the big commercial search engines, Google, Bing and Yahoo. And although Social Media and Local Media outlets play a role in generating traffic as well, search engines are the primary method of navigation for most users. Search engines are unique in that they provide targeted traffic with people looking for what you offer. Search engines are the internet highways. If search engines cannot find your site, or add your content to their databases, you will miss out on incredible opportunities to drive traffic to your site.
Search Queries are the words that users type into the search engines search box. These typed terms carry extraordinary value. Experience has shown that search engine traffic can make an organization’s success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing. Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.
CAN SEARCH ENGINES FIND MY SITE WITHOUT SEO?
Search engines are smart, but they still need help when it comes to crawling your website. The major search engines are always working to improve their technology to crawl the web more deeply and return better results to users. Their ultimate goal is to provide a great experience to the ones that are searching content. However, there is a limit to how search engines can operate. The right SEO Marketing can bring you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal and almost non-existent.
In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers. With proper Marketing strategies, your website can organically own the targeted segments.