Infused Digital Media

Social Media Management

SOCIAL MEDIA IS THE NEWEST MARKETING CHANNEL

SocialMediaStrategyEvery opportunity you have to increase the visibility to your website is valuable. Social media networks are just new channels for your site to be seen and recognized. This is important because it simultaneously makes you easier to see and more accessible for new customers. This also makes you more familiar and recognizable for existing customers. A person on Facebook could hear about your company for the first time only after stumbling upon it in a news-feed. A customer might become better acquainted with your brand after seeing your presence on multiple networks giving you more credibility. But then, there are the unknowns. Like, how often should you post? What should you post about? And possibly the most important question, Should I let someone manage my Social if they don’t really know our dealership or our community. All great questions that need to be address before handing over your social media marketing keys.

SOCIAL MEDIA GIVES MORE CUSTOMER LOYALTY

social-media-networksWe have learned that companies that engage on social media channels typically see higher loyalty from their customers. Your Company should take advantage of the tools social media gives you when it comes to connecting with their audience. A strategic and open social media plan could prove influential in encouraging consumers into being brand loyal. Commonly, Americans who follow brands in social media are more loyal to those brands that they follow. So if we have determined that Social Media is a powerful presence with tremendous upside, then why would a business put it in a vendors hands to do whatever they choose? Here’s a thought. Would you give access to your personal Facebook account to someone you don’t really know to post for you for the next month? I would assume most would not. Then don’t let just anyone post for you with content they choose because it is “cheap” and easy to budget in. Have a say in your social and your conversion will be much higher.

SOCIAL MEDIA MARKETING – EVEN WHEN YOU ARE NOT MARKETING

Every post you make on a social media platform is an opportunity for customers to engage and convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, which will allow you to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion. Also these interactions are viewed by that person’s inner circle, giving you even more exposure. Even if your click-through rates are low, the pure number of opportunities you have on social media is significant.

SOCIAL MEDIA HAS HIGH CONVERSION RATES

social-media-buttons1Social media marketing results in higher conversion rates. The fact that people become more engaged by interacting in social media channels than any other media source is reason enough to use Social Media outlets in your marketing strategy. Social media is a place where companies can reach out like people do. This is important because people like doing business with other people more than they do with companies. Social media has a much higher lead-to-close rate than outbound marketing, and a higher number of social media followers tend to improve trust and credibility with your company, representing social proof. So be wise and be a part of your Social Media Marketing.

OUR SOCIAL SITES

Infused Digital Social Media
Infused Digital Marketing