Videography & Marketing
As the new age of digital marketing has arrived, the strength of marketing with videography has emerged as a must do. Nothing gets your point across, gets your audience engaged, send you traffic, and converts into a sale like a well-executed production. No matter how good of a content writer you are, the visitor will not feel the true emotions of your message as they will while watching a video. Your writing may show some of your personality, but it is just not the same as a video.
Text content is one dimensional, and the reader can read the message according to their mood or situation. Video however, is a triple threat. Your audience has the ability to see your message through the words you are using, your voice and diction, and your body language. These factors make a big difference when showcasing your products or services. Every business should be utilizing video to get maximum return.
What is Videography
Videography is the process of capturing moving images on electronic media and even streaming media. It was initially equivalent of cinematography which is moving images recorded on film stock. The advent of digital video recording in the late 20th century blurred the distinction between videography and cinematography, as in both methods the intermittent mechanism became the same. Nowadays, any video work outside commercial motion picture production is known as videography.
Now that computers and the Internet have created a global environment where videography covers many more fields than just shooting video with a camera, it is important to utilize it in everyday marketing. Digital animation, web streaming and video blogging are just a few examples. As the field progresses, the companies that consistently utilize digital marketing will always outshine their competitors.